Seattle Shopify Operators Teaching Operators

Operators Teaching Operators: Seattle Rooftop Edition

A practical, in-person event where e-commerce operators share what they tried, what they learned, and how it actually worked.

Join us for an evening on a rooftop deck overlooking Elliott Bay, with three short operator-led presentations, live Q&A, peer networking, light food, and drinks.

About the Event

Operators Teaching Operators is built around a simple idea: the best people to learn from are the people doing the work.

For this Seattle edition, we’re bringing together three experienced e-commerce operators to share specific, practical lessons from inside their businesses. Each speaker will have roughly 10 minutes to present, followed by live Q&A and time for attendees to connect before the next session.

The format is intentionally tight, useful, and conversational. You’ll hear what operators are actually doing right now, where they’ve run into challenges, and what others can learn from the process.

Featured Presentations

Jeff McRitchie, Co-Founder, MyBinding

Using ChatGPT and Excel to Improve Product Data Across Thousands of SKUs

Jeff will share how MyBinding is using ChatGPT and Excel to enhance product data at scale. He’ll walk through how his team is improving thousands of SKUs for pennies, without turning the process into a giant technical project.

Roy Steves, Co-Founder, Poolaroo

Tracking Competitor Pricing and Dynamically Pricing a Catalog to Protect Margin

Roy will demonstrate how Poolaroo tracks competitor pricing and uses that data to dynamically price its catalog. The focus will be on practical systems operators can use to make smarter pricing decisions and protect margin.

Nathan Decker, Director of E-commerce, evo

Lessons from Migrating a 20-Year-Old Proprietary E-commerce Platform to Shopify

Nathan will share lessons learned from evo’s migration from a long-running proprietary ecommerce platform to Shopify. He’ll cover what the team had to think through, what surprised them, and what other operators should know before taking on a major platform migration.

Who Should Attend

• Brand founders and owner-operators
• Heads of e-commerce, DTC or growth
• Senior digital marketers and channel managers running day-to-day performance
• Operators responsible for merchandising, pricing, analytics, product data, or e-commerce systems

What to Expect

• Three operator-led presentations
• Live Q&A after each session
• Peer networking with other ecommerce operators
• Practical examples you can learn from and adapt
• Light food and drinks
• A rooftop setting overlooking Elliott Bay

Why Attend

• Learn directly from merchants' real experiences
• Walk away with tactics you can test immediately
• Avoid the fluff and sales pitches
• Connect with the local ecommerce community

Special thanks to StatBid and SeaMonster Studios for helping support this event.